FlowFit: Fitness That Fits You
Institution
None
Industry
FemmeTech
Tools
Figma, Maze, Adobe Creative Suite
Role
Date
May 2024
Time Frame
6 weeks
Introduction
"FlowFit" is still in development, but acts a proof of concept app that examines a cross-over between "FemmeTech" and "Fitness" markets. Combining cycle tracking with physical and mental health and wellness, people who menstruate would be able to anticipate when their high and low energy periods would be as it relates to hormone cycling and adjust fitness and nutrition to meet their needs.
Challenges
Designing for "FemmeTech" has a number of unique challenges and requires an thorough understanding of gender identity and representation. Not all those who menstruate are women but many apps designed to track menstruation are aimed at women and use language that can be distressing. On the other end of the spectrum, not all women menstruate or are comfortable with pregnancy, sexual activity, or related topics due to life stage, trauma, or a number of other very personal concerns.
Process
My current design process is as follows:
Background Research
Define Needs
Brainstorming & Wireframing
Prototyping
Testing
Iterating
Repeat
App Screens
The final UI emphasised:
Clear visual hierarchy
Soft, non-gendered colour palette
Readable typography
Prototype Walkthrough
Accessibility
For this early project, while accessibility was considered in many areas, it's heavily lacking in its colour palette. Since this point, accessibility has become a primary focus in my design process.